Blossom Counseling Center
Date
September 2025
Location
Grand Rapids, MI
Deliverables
Boilerplate, logo and brand elements, one-page style guide, social media graphics, business card and letterhead design, custom email signature, promotional print materials, 8-10 page responsive Wix website, SEO setup
Client Needs
Blossom Counseling Center, founded in 2019 by Shayne McNichols, LMSW, provides counseling for teens sixteen and older and young adults navigating anxiety, depression, trauma, and major life transitions. Shayne needed a brand and website that matched her own bold energy and spoke directly to the youth and young women she serves. The goal was a vibrant, expressive identity that felt both fresh and professional, paired with a user-friendly website to help grow her practice by end of 2025.
Our Vision
The vision was a brand that felt youthful, vibrant, and modern while staying grounded and timeless, with bold colors, floral and leafy motifs symbolizing transformation, and imagery centered on diversity, inclusion, and authenticity. The logo itself is a blooming flower that subtly mirrors the letters "B" and "C," striking a balance between clean minimalism and bold, friendly warmth.
The result is an unapologetically unique brand that radiates energy and possibility, giving Blossom Counseling Center a visual identity as alive as the growth it helps clients pursue. Paired with a bold, clear website, the brand gives Shayne a platform that feels as seen and empowered as the clients she supports.
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