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Thrive Center for Wholeness
Date
August 2018
Location
Grand Rapids, MI
Deliverables
Custom Logo & Brand Identity with Branding Guide, 5-page Responsive Website, Boilerplate Language & Marketing Strategy Guide, Social Media Assets, Business Cards, Flyers, Rack Cards, Banner, Outdoor Signage, Email Signature, Custom Canva Templates
Client Needs
Thrive Center for Wholeness, a therapy practice in Grand Rapids founded by April Oglesby, needed a brand that matched its mission of helping clients do inner and outer work to thrive in all aspects of life. April's vision called for a brand identity that felt bold, inviting, friendly, and energizing to carry the practice's tagline, "Heal, Grow, Thrive," through every touchpoint. The goal was a versatile color palette and visual system that could flex across seasons while staying consistently on-brand.
Our Vision
The vision centered on a triangle symbol representing mind, body, and soul, tilted to resemble a play button, a nod to the actionable work and outcomes at the heart of Thrive's approach. A spiral extends outward from the center of the mark, reflecting the inner-to-outer journey clients take through therapy. The color palette was built for versatility, rooted in spring and summer energy while still translating naturally into fall and winter.
The result is a bold, dynamic brand identity that captures Thrive's forward-moving energy and its commitment to whole-person healing. From the symbol to the color system, every element reinforces the practice's promise: heal, grow, thrive.
